Wooly News
- Paula Slater
- Dec 7, 2013
- 1 min read
The Cool Wool Campaign from India
Woolmark is planning to launch a diverse range of products under its ‘Cool Wool’ campaign, and it has already tied up with India-based Raymond and Monte Carlo, the major importers of the raw wool supplied by the Australian firm.
Cool Wool is a range of fine, lightweight Merino wool fabrics and garments ideal for hotter climates and the Spring Summer season. It is made using Merino wool, a fibre that ‘breathes’ in a unique way to channel moisture vapour away from the human body and effectively insulate a person against temperature extremes, even on a summer’s day. Mrinmoy Mukherjee, director-marketing Raymond Ltd., said the perception that wool being suitable only for winter is a myth and Raymond would be promoting Cool Wool in India in spring-summer 2014.
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